WeLend - Website Design & Development

WeLend, one of the leading fintech companies in Hong Kong, collaborated with DigiSalad to overhaul their digital platform, aiming to enhance the online experience for their users and simplify the loan application process. The redesigned WeLend website accentuates its core values of simplicity, speed, and functionality through its innovative features.

Fintech-inspired UX/UI Design
The website showcases a UX/UI design that perfectly resonates with the essence of a fintech company. Sleek transition effects and smooth scrolling contribute to a seamless and engaging user experience. These design choices elevate the overall visual appeal of the website and contribute to a cohesive and immersive customer journey. By integrating cutting-edge UX/UI design, WeLend ensures that users have an intuitive and visually pleasing experience that resonates with the innovative and forward-thinking nature of the fintech industry.

Embracing Motion Graphics with Lottie
In the pursuit of an engaging and dynamic user experience, DigiSalad has employed the use of Lottie, a powerful animation library that enables the integration of intricate motion graphics. Through Lottie, the static visuals of the WeLend website have been transformed into a captivating, interactive canvas that immediately draws in users. The application of this JSON-based animation file format has allowed DigiSalad to seamlessly deploy complex animations, infusing the WeLend website with a vibrant and energetic aesthetic. This application of motion graphics enhances the site's appeal, providing an immersive journey that goes beyond the typical web browsing experience, and serving as a visual testament to WeLend's commitment to innovation and the provision of an exceptional user experience.

Simplifying Borrowing with the Loan Calculator
At the heart of the revamped website is the Loan Calculator, a straightforward tool that empowers borrowers in Hong Kong. By simply adjusting the loan amount and repayment period, users can instantly compare the difference in monthly repayments, enabling them to make informed decisions, obtain accurate quotes, and apply for various loan products with just a few clicks.

Empowering Users with a Comprehensive Comparison Tool
Understanding the importance of informed decision-making in financial matters, DigiSalad has incorporated a robust comparison tool within the WeLend website. This feature allows users to effortlessly contrast different loan plans, thereby equipping them with a clear, comprehensive perspective of their options. With the ability to juxtapose various loan amounts, repayment periods, and interest rates side-by-side, users can navigate their financial choices with confidence and ease. This tool underscores WeLend's commitment to transparency and customer empowerment, reinforcing its position as a trusted, user-centric financial partner.

Real-Time Response
The WeLend website takes customer engagement a step further by integrating WhatsApp Business. This integration provides a seamless and convenient channel for customers to make inquiries, seek assistance, and receive timely responses, fostering a personalized and efficient customer service experience.

Highlighting Key Services
The new WeLend website prominently displays the key services that distinguish them in the industry. Their innovative AI quoting system ensures that customers receive accurate and competitive offers tailored to their needs. The streamlined application procedure makes the process efficient and hassle-free, while WeLend's swift approval process ensures that customers can access the funds they need promptly.

With the revamped website, WeLend has successfully created an online platform that combines cutting-edge technology with a user-friendly interface. The new design not only enhances the overall customer experience but also solidifies WeLend's position as a leader in the fintech industry in Hong Kong.