Studio City Reimagined: A Bold New UI & UX Journey Through Entertainment, Hospitality, and Lifestyle

CHALLENGES

As one of Macau’s most iconic integrated resorts, Studio City stands out with its wide range of attractions, from luxury accommodations and diverse dining options to the thrills of the Water Park, immersive cinematic experiences, and world-class entertainment. However, its previous website did not reflect the energy, scale, or interactivity of the property. It lacked the visual appeal and functionality needed to meet the expectations of modern digital audiences.

The outdated site relied on a static, text-heavy layout that segmented experiences into siloed pages with limited visual storytelling or interconnection. Disjointed color palettes, inconsistent visual styles, and clunky page transitions led to a fragmented user journey that made it difficult for visitors to explore Studio City's full range of offerings in an engaging way.

Moreover, the underlying content management system (CMS) lacked flexibility and efficiency. Updating event highlights, seasonal campaigns, or cross-promoting shows across pages was a tedious and manual task. This not only slowed down content maintenance but also created friction in executing timely promotions and optimizing the site for SEO performance. Without an intuitive backend, making even basic changes required technical intervention, limiting the site’s agility in a fast-moving, experience-led industry. Additionally, images were displayed without accompanying text, limiting search engine visibility and making it harder for users to find relevant content. The new updates embed keywords under images and provide an intuitive backend, significantly enhancing SEO performance and enabling audiences to discover content more easily.

To meet the evolving expectations of digital-first users, including tourists, families, and entertainment seekers, Studio City needed a complete digital overhaul. The new solution had to be immersive, scalable, and user-centric, bringing together every facet of the resort under a seamless, unified, and visually dynamic online experience.

PROJECT OVERVIEW

Melco Resorts engaged DigiSalad to revamp two of its websites, including Studio City and City Of Dreams, to overcome existing challenges and elevate the digital experience. As with the City of Dreams transformation, our objective was to create a platform that not only reflects the vibrant spirit of Studio City but also enhances user engagement and accessibility across all offerings.

To reinforce a cohesive brand presence, both the Studio City and City of Dreams websites were designed with a consistent structure and visual style, allowing users to easily recognize and relate to their shared identity under the Melco Resorts umbrella. This unified approach enhances brand recall while ensuring a seamless user experience across properties.

Our design team introduced smooth transitions, engaging visuals, and an elevated UI that brought different entertainment zones, from the Water Park and Cinema to hotel, dining, and entertainment, under one cohesive digital umbrella. The site now features a sleek, entertainment-forward visual language with lively tones that maintain a premium, family-friendly appeal.

Exploring the Studio City website now feels like stepping into the resort itself, immersive, interactive, and personalized. This is fully aligned with our vision to create a visually compelling and intuitive user journey that strengthens brand presence and drives discovery across Studio City’s multi-faceted experiences.

WEBSITE FEATURES

Everything at Your Fingertips- From Stays to Entertainment

The redesigned Studio City website was restructured to put hotel, dining, and event bookings at the forefront, enabling users to seamlessly reserve a stay, secure a table, or purchase tickets with just a few clicks. Beyond bookings, the site also makes it easy to discover activities, special offers, and signature attractions like the Water Park and Cinema. Previously, essential details such as showtimes, promotions, and ticketing information were buried deep within the site and lacked visibility due to inconsistent styling. Now, users can effortlessly scroll through the homepage to explore featured content or navigate via a simplified menu, guided by clear call-to-action buttons and intuitive booking modules. Whether planning a stay, dining experience, or entertainment outing, the user journey is now streamlined, engaging, and visually guided.

For the Cinema page, we integrated with the cinema's official site through an Application Programming Interface (API), allowing real-time updates of movie listings. This means visitors can view current and upcoming movies, read movie descriptions, and purchase tickets directly on the website without needing to visit the cinema’s external site, providing a more cohesive and convenient user experience.

As for the Water Park page, it is designed as a dedicated section showcasing all water-related activities, such as pools, surfing attractions, water slides, and other entertainment options. Users can browse detailed descriptions, view the latest news about the Water Park, and check ticket prices conveniently presented in a pricing table format. When users enter the page, the call-to-action (CTA) buttons are placed in prominent areas, enabling visitors to quickly purchase tickets, streamlining the booking process and encouraging higher engagement.

These features ensure that visitors can easily find all the information they need and make reservations with minimal effort.

Unified Navigation Across Melco Destinations

Visitors can seamlessly navigate between Studio City, City of Dreams Macau and Altira Macau through an integrated, cross-property experience. A consistent brand icon and intuitive links in the footer provide easy access to sister destinations within the Melco group of properties, while the header navigation also allows users to switch effortlessly between properties. This dual navigation approach ensures a cohesive and uninterrupted browsing journey, enabling users to explore the full breadth of offerings across Melco Resorts with ease.

Adaptive Design for Smarter Interactions

The new site adapts seamlessly across all screen sizes, providing desktop and tablet users with a clean top navigation for quick access to hotel booking, events, and contact information, while mobile users enjoy an app-like experience with a fixed bottom menu for easy access to key sections such as Attractions, Offers, and Tickets. This device-first design ensures a seamless and frictionless experience for users across all contexts.

Structured Navigation for Smooth Browsing

With a diverse range of experiences at Studio City, including upcoming events, attractions, hotel bookings, cinema showtimes, and exclusive offers, the revamped website was thoughtfully designed to guide users seamlessly through their journey using a clear structure and intuitive navigation, eliminating the need for a search function altogether.

Instead, we prioritized a well-organized content structure with a clear visual hierarchy and intuitive navigation flow. Key sections are strategically arranged to encourage exploration, while prominently placed call-to-action buttons ensure users can easily access what they’re looking for, whether it’s booking a hotel or exploring upcoming events. Additionally, a dedicated section in the navigation allows promotional packages to be highlighted more prominently, making them easily accessible to users during active campaigns.

This deliberate design approach creates a smooth and effortless browsing experience, allowing users to naturally scroll through curated content and engage with relevant information at the right moments, enhancing discoverability while maintaining a visually engaging interface.

SOLUTIONS IMPLEMENTED BY DIGISALAD

Design-Driven Solutions to Elevate User Engagement

As the central digital touchpoint, the new Studio City website strikes a careful balance between brand expression and usability. Key brand elements, including visual style, typography, graphic patterns, and color palette, are seamlessly woven into the design to reflect Studio City’s dynamic and entertainment-driven personality. These elements are thoughtfully integrated to enrich the brand experience without disrupting the user journey.

For instance, the top navigation menu appears only when clicked and elegantly retracts as users scroll, allowing them to fully immerse themselves in the vibrant, high-energy world of Studio City while enjoying a more refined and intuitive browsing experience.

Widget-Based Solutions to Streamline Content Access

By utilizing a widget-based CMS, DigiSalad provided Studio City with a powerful platform for efficient, precise, and user-driven content management. This flexible system enables Studio City’s team to easily create, update, and rearrange content across the site without the need for complex coding, allowing key information to be presented through modular, interactive widgets. 

On the Cinema pages, the layout is organized into distinct columns with multiple widgets for easy navigation. A top widget displays the current movie listings, while another highlights upcoming movies. Additional widgets provide detailed information about the cinema itself, including an introduction to the venue, descriptions of different movie houses, and special features such as Dolby Cinema and VIP House. This widget-based structure allows users to explore movie options, check show details, and navigate directly to ticketing pages in a clear and intuitive manner.

The Water Park section similarly uses a widget-based layout, with separate modules highlighting new attractions and activities. Each widget is paired with intuitive icons that indicate the type of experience or important notices, allowing users to quickly grasp essential information at a glance.

This CMS-driven architecture ensures content can be dynamically updated, personalized, and deployed across different sections of the site, keeping the Studio City website fresh, engaging, and responsive to user behavior. The result is a smoother, more immersive digital journey, where content is not only visually organized but also intuitively accessible based on user needs.

Unified Backend for Consistent and Scalable Operations

The revamped Studio City website is powered by a centralized content management system that supports efficient, consistent, and scalable operations across all digital touchpoints. 

Integrated into Melco Resorts’ broader digital framework, this unified backend allows for real-time updates across hotel, dining, entertainment, cinema, water park, and promotional content, all managed through a single, streamlined platform. This approach not only simplifies maintenance but also ensures a cohesive and timely experience for users, no matter which part of Studio City they’re exploring.

Enhanced Interaction & Booking Experience

Beyond layout improvements, the user journey at Studio City was reimagined to deliver a more interactive and seamless experience. Booking and ticketing buttons, once buried deep within detail pages, are now strategically repositioned across all relevant sections, allowing users to take action quickly and effortlessly. Whether booking a hotel stay, purchasing cinema tickets, or exploring Water Park events, the process is now more intuitive and accessible.

Key details such as number of guests, preferred dates, or ticket options are clearly displayed and, where applicable, auto-filled, reducing the need for manual input and making the experience smoother and more user-friendly. These parameters are also carried over seamlessly to the booking system, eliminating the need for users to re-enter information and streamlining the entire journey. Additionally, visual enhancements such as dynamic banners and smooth scroll effects contribute to a more immersive, aesthetically pleasing interface that is both easy to navigate and engaging for users.

Cohesive Branding Through Engaging UI and Interaction

The new Studio City website presents a cohesive and contemporary brand image that reflects its dynamic, entertainment-rich positioning. Enhanced typography, refined spacing, and improved readability ensure that content is easy to navigate and digest across all sections, from attractions and dining to shows and offers.

Interactive elements and subtle motion effects are strategically applied to create an engaging yet polished experience, capturing the energetic spirit of Studio City while maintaining a sense of sophistication and design finesse.

CONCLUSION

The new Studio City website redefines its digital presence with a sleek, immersive, and user-centric experience. Through streamlined navigation, clear content pathways, and engaging interactive elements, the site now makes it easier than ever for users to explore attractions, discover events, and access key offerings with just a few clicks.

More than just a visual refresh, the redesign strengthens Melco resort‘s position as a world-class integrated resort while directly supporting business goals, driving deeper engagement, increasing conversions, and elevating the overall brand experience online.