Studio City Reimagined: A Bold New UI & UX Journey Through Entertainment, Hospitality, and Lifestyle
CHALLENGES
As one of Macau’s most iconic integrated resorts, Studio City stands out with its wide range of attractions — from luxury accommodations and diverse dining options to the thrills of the Water Park, immersive cinematic experiences, and world-class entertainment. However, its previous website did not reflect the energy, scale, or interactivity of the property. It lacked the visual appeal and functionality needed to meet the expectations of modern digital audiences.
The outdated site relied on a static, text-heavy layout that segmented experiences into siloed pages with limited visual storytelling or interconnection. Disjointed color palettes, inconsistent visual styles, and clunky page transitions led to a fragmented user journey that made it difficult for visitors to explore Studio City's full range of offerings in an engaging way.
Moreover, the underlying content management system (CMS) lacked flexibility and efficiency. Updating event highlights, seasonal campaigns, or cross-promoting shows across pages was a tedious and manual task. This not only slowed down content maintenance but also created friction in executing timely promotions and optimizing the site for SEO performance. Without an intuitive backend, making even basic changes required technical intervention, limiting the site’s agility in a fast-moving, experience-led industry.
To meet the evolving expectations of digital-first users — including tourists, families, and entertainment seekers — Studio City needed a complete digital overhaul. The new solution had to be immersive, scalable, and user-centric, bringing together every facet of the resort under a seamless, unified, and visually dynamic online experience.
PROJECT OVERVIEW
Melco Resorts engaged DigiSalad to revamp three of its websites, including Studio City, to overcome existing challenges and elevate the digital experience. As with the City of Dreams transformation, our objective was to create a platform that not only reflects the vibrant spirit of Studio City but also enhances user engagement and accessibility across all offerings.
To reinforce a cohesive brand presence, both the Studio City and City of Dreams websites were designed with a consistent structure and visual style, allowing users to easily recognize and relate to their shared identity under the Melco Resorts umbrella. This unified approach enhances brand recall while ensuring a seamless user experience across properties.
Our design team introduced smooth transitions, engaging visuals, and an elevated UI that brought different entertainment zones — from the Water Park and Cinema to hotel, dining, and entertainment — under one cohesive digital umbrella. The site now features a sleek, entertainment-forward visual language with lively tones that maintain a premium, family-friendly appeal.
Exploring the Studio City website now feels like stepping into the resort itself — immersive, interactive, and personalized. This is fully aligned with our vision to create a visually compelling and intuitive user journey that strengthens brand presence and drives discovery across Studio City’s multi-faceted experiences.
WEBSITE FEATURES
A Streamlined, Intuitive User Journey Across Experiences
The redesigned Studio City website was restructured to enable users to easily explore and engage with the full spectrum of offerings — from booking hotel stays and browsing dining options to discovering activities, events, special offers, and signature attractions like the Water Park and Cinema.
Previously, essential information such as showtimes, promotions, and ticketing details was buried deep within the site and lacked visibility due to inconsistent styling. Now, users can effortlessly scroll through the homepage to discover featured content or navigate via a simplified menu — with clear call-to-action buttons and intuitive access to detailed pages. Whether planning a stay or exploring entertainment options, the user experience is now more seamless, engaging, and visually guided.
Seamless Navigation Across Melco Resorts’ Destinations
Visitors can seamlessly navigate between Studio City and City of Dreams Macau through an integrated, cross-property experience. A consistent brand icon and intuitive links in the footer provide easy access to sister destinations within the Melco ecosystem, while the header navigation also allows users to switch effortlessly between properties. This dual navigation approach ensures a cohesive and uninterrupted browsing journey, enabling users to explore the full breadth of offerings across Melco Resorts with ease.
Device-Optimized Interaction Design
The new site adapts seamlessly across all screen sizes:
- Desktop & tablet users benefit from a clean top navigation with quick access to hotel booking, events, and contact info.
- Mobile users enjoy an app-like experience, with a fixed bottom menu for easy access to key sections like Attractions, Offers, and Tickets, enhancing usability for those on the go.
This device-first design approach ensures a frictionless experience across all user contexts.
Designing for Discovery: Clear Structure and Action-Driven UI
With a diverse range of experiences at Studio City — including upcoming events, attractions, hotel bookings, cinema showtimes, and exclusive offers — the revamped website was thoughtfully designed to guide users seamlessly through their journey using a clear structure and intuitive navigation, eliminating the need for a search function altogether.
Instead, we prioritized a well-organized content structure with a clear visual hierarchy and intuitive navigation flow. Key sections are strategically arranged to encourage exploration, while prominently placed call-to-action buttons ensure users can easily access what they’re looking for — whether it’s booking a hotel or exploring upcoming events. Additionally, a dedicated section in the navigation allows promotional packages to be highlighted more prominently, making them easily accessible to users during active campaigns.
This deliberate design approach creates a smooth and effortless browsing experience, allowing users to naturally scroll through curated content and engage with relevant information at the right moments — enhancing discoverability while maintaining a visually engaging interface.
SOLUTIONS IMPLEMENTED BY DIGISALAD
Harmonizing Brand Identity with User Experience
As the central digital touchpoint, the new Studio City website strikes a careful balance between brand expression and usability. Key brand elements — including visual style, typography, graphic patterns, and color palette — are seamlessly woven into the design to reflect Studio City’s dynamic and entertainment-driven personality. These elements are thoughtfully integrated to enrich the brand experience without disrupting the user journey.
For instance, the top navigation menu appears only when clicked and elegantly retracts as users scroll, allowing them to fully immerse themselves in the vibrant, high-energy world of Studio City while enjoying a more refined and intuitive browsing experience.
Widget-Based Content Management System (CMS)
By utilizing a widget-based CMS, DigiSalad provided Studio City a powerful means of delivering efficient, precise, and user-driven content management. This flexible system allows key content to be presented through modular, interactive widgets — enhancing how users discover promotions, events, and updates across the site.
On the Cinema pages, users can easily explore movie listings, check show details, and navigate directly to ticketing pages through clearly designed content blocks and CTAs. The Water Park section also leverages a widget-based layout, featuring concise content modules that highlight new attractions and activities. Each event is paired with intuitive icons that visually indicate the type of experience or important notices, enabling users to grasp essential information at a glance.
This system ensures that the Studio City website remains fresh, engaging, and responsive to user behavior. The result is a smoother, more immersive digital journey — one where content is not only visually organized, but also intuitively accessible based on user needs.
Centralized Content Management for Seamless Updates
The revamped Studio City website is powered by a centralized content management system that supports efficient, consistent, and scalable operations across all digital touchpoints.
Integrated into Melco Resorts’ broader ecosystem, this unified backend allows for real-time updates across hotel, dining, entertainment, cinema, water park, and promotional content — all managed through a single, streamlined platform. This approach not only simplifies maintenance but also ensures a cohesive and timely experience for users, no matter which part of Studio City they’re exploring.
Enhanced Interaction & Booking Experience
Beyond layout improvements, the user journey at Studio City was reimagined to deliver a more interactive and seamless experience. Booking and ticketing buttons — once buried deep within detail pages — are now strategically repositioned across all relevant sections, allowing users to take action quickly and effortlessly. Whether booking a hotel stay, purchasing cinema tickets, or exploring water park events, the process is now more intuitive and accessible.
Key details such as number of guests, preferred dates, or ticket options are clearly displayed and, where applicable, auto-filled — reducing the need for manual input and making the experience smoother and more user-friendly. These parameters are also carried over seamlessly to the booking system, eliminating the need for users to re-enter information, thus streamlining the entire journey. Additionally, visual enhancements such as dynamic banners and smooth scroll effects contribute to a more immersive, aesthetically pleasing interface that’s both easy to navigate and engaging for users.
Elevated Visual Identity
The new Studio City website presents a cohesive and contemporary brand image that reflects its dynamic, entertainment-rich positioning. Enhanced typography, refined spacing, and improved readability ensure that content is easy to navigate and digest across all sections, from attractions and dining to shows and offers.
Interactive elements and subtle motion effects are strategically applied to create an engaging yet polished experience, capturing the energetic spirit of Studio City while maintaining a sense of sophistication and design finesse.
CONCLUSION
The new Studio City website redefines its digital presence with a sleek, immersive, and user-centric experience. Through streamlined navigation, clear content pathways, and engaging interactive elements, the site now makes it easier than ever for users to explore attractions, discover events, and access key offerings with just a few clicks.
More than just a visual refresh, the redesign strengthens Melco resort‘s position as a world-class integrated resort while directly supporting business goals — driving deeper engagement, increasing conversions, and elevating the overall brand experience online.