The New SmarTone Care App: A New Era of Member-centric Telecom Services

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Client :
SmarTone Mobile Communications Limited

Introducing the remarkable transformation of the SmarTone Care mobile application, our showcased offering reveals a multitude of new and enhanced features, accompanied by a meticulously enhanced UX & UI design. With this comprehensive overhaul, the app is poised to revolutionize the way users engage with their telecom services. The revamped SmarTone app offers a comprehensive suite of services tailored to meet the ever-evolving needs of today's digitally-savvy customers. Let’s explore the cutting-edge capabilities and unparalleled user experience delivered by the revamped SmarTone app.


Unlocking a Seamless Experience

The login system in the revamped SmarTone app has undergone a significant transformation, simplifying the access for users while ensuring robust security measures. With the implementation of a phone number-based login system, users can effortlessly enter their phone number and receive a One-Time Password (OTP) for swift and hassle-free authentication. Furthermore, in a bid to enhance convenience and security, users now have the option to log in using Face ID, providing a seamless and intuitive login experience. These innovative approaches not only alleviate the inconvenience of password retrieval but also bolster the overall security of user accounts.


UX Strategy - Widget-Based Homepage Design

We've ushered in a more intuitive and personalized user experience with our widget-based design strategy for the homepage. The first fold showcases a set of card views that highlight vital user information like billing info, remaining data, roaming plans, membership tiers, accumulated points, and Valued Added Services (VAS). The beauty of this design is its adaptability. Users can prioritize and arrange the widgets to their convenience, ensuring that the most relevant information is front and center every time they open the app. This novel approach to UX design makes for a seamless and personalized user journey right from the get-go.

Unleashing the Power of Membership 

The revamped SmarTone app brings forth an exceptional membership module that aims to enhance the customer experience and reward loyalty. Within the app, customers can effortlessly monitor their monthly data usage and access detailed billing information, providing them with transparency and control over their telecom services. What's more, each time a member pays their monthly bill, they earn valuable points that can be redeemed for a wide range of rewards.


The membership module introduces four distinct membership tiers, allowing members to progress through the levels by accumulating points. As members ascend the tiers, they unlock a host of exclusive benefits and privileges tailored to their loyalty status. To further personalize the membership experience, users can access their own digital membership card and dynamic QR code within the app, which serves as a versatile tool for offline points collection and identification


To amplify the rewards potential, the membership module seamlessly integrates with "The Points" program, operated by Sun Hung Kai Properties. By aligning these two membership systems, every spending within the SmarTone ecosystem earns members a valuable point in "The Points" program. This synergistic partnership enhances the value proposition for our members, providing them with even greater opportunities to earn and redeem points across a broader range of services and offerings.


Engaging Users with Dynamic SVG Animations

Adding a layer of vibrancy to the UI is our creatively designed SVG animations. Our design team has worked tirelessly to create a range of animations that bring the app to life, creating an interactive and engaging user interface. These animations activate on special occasions - like the user's birthday month or when they upgrade their membership tier - adding a delightful and personalized touch to the user's interaction with the app. This dynamic and creative use of SVG Animation makes the SmarTone app not just a tool, but an experience.

Seamless O2O Integration

The revamped app goes beyond the realm of digital services, offering an array of innovative O2O (Online-to-Offline) functionalities. Experience the convenience of power bank rentals at fingertips. Users can effortlessly check the availability of power banks at each offline SmarTone store and reserve them directly within the app. Say goodbye to the hassle of waiting in line!


Additionally, the app introduces a remote queuing feature, empowering users to optimize their time. Simply select the preferred SmarTone branch and generate a queue ticket within the app. Users can conveniently monitor the current queue number and plan their visit accordingly, ensuring that they arrive at the store when their own queue number is about to be called. Bid farewell to long wait times and make the most of their day.


Unified Account Management

To simplify the user experience and reduce friction, we have integrated a feature that allows users to combine all their mobile plans or services under a single account. This eliminates the need for multiple logins and accounts, streamlining the user's interaction with the app. Whether the user has multiple mobile plans or different services, they can switch between them effortlessly within the app. What's more, all accumulated spending from different services will consolidate into one membership account. This not only simplifies account management but also allows users to accumulate and utilize rewards more effectively.


Embracing the limitless possibilities of mobile technology, the revitalized SmarTone app empowers users with seamless access to an array of innovative features, while unlocking a world of rewards and providing a sense of tranquility. Step into a new era of digital convenience and connectivity with the revamped SmarTone app.