Festival Walk: A Fresh Digital Face for Modern Shopping

CHALLENGES

The original Festival Walk website had been in use for several years and exhibited a dated UX & UI design that lacked interactivity and visual appeal. The absence of animation and dynamic elements made the site feel static and uninviting. Additionally, the color scheme didn’t reflect the vibrancy of the Festival Walk brand, failing to connect with their target audience.

Given the mall’s central location and its status as a hub for shopping, dining, and entertainment, the website was not serving its purpose of engaging users and showcasing the mall’s unique offerings. Users found it difficult to navigate the site and access relevant information efficiently, which led to a poor overall user experience.

PROJECT OVERVIEW

Festival Walk enlisted DigiSalad to breathe new life into their digital presence with a complete website redesign. Our goal was to create an immersive and engaging platform that would resonate with Festival Walk’s diverse visitors. We focused on delivering a youthful, visually compelling design with enhanced UX/UI and seamless technical integrations to provide a modern, user-friendly experience that reflects the mall’s dynamic offerings.

KEY FEATURES
 

Tailored Visitor Experience with Personalized Planner

We developed a personalized itinerary planner that provides visitors with customized recommendations based on their interests. Users can specify whether they’re visiting for shopping, dining, or entertainment, and who they’re coming with—children, pets, or friends. The website then suggests stores, events, and activities that match their preferences, creating a highly personalized user experience that drives deeper engagement and satisfaction.

Interactive Floor Plan for Seamless In-Mall Navigation

We redesigned the interactive floor plan to help users easily locate stores, facilities, and amenities within the mall. With an intuitive interface and icons, users can now explore the mall layout and find exactly what they’re looking for. This feature is especially useful for first-time visitors or those unfamiliar with the mall's layout.

Enhanced Visibility for Entertainment

We revamped the sections dedicated to the glacier and cinema to make them more engaging and informative. The glacier page now presents essential information such as opening hours, pricing, and coaching details clearly and efficiently. Additionally, we integrated the cinema’s movie schedule using the MCL API, ensuring that users always have access to the latest showtimes and movie information.

Real-Time Car Park Availability

To improve convenience for visitors, we integrated the website with Festival Walk’s car park system. This integration enables users to check real-time parking availability before visiting the mall. By providing up-to-date information on parking spaces, we help users better plan their trips, reducing uncertainty and enhancing the overall visitor experience. 

Automated Store Directory Updates

We also connected the website to Festival Walk’s e-directory system, automating the process of updating store names, locations, and details. As changes occur within the mall such as new stores opening or existing ones relocating, the e-directory system automatically updates the website to reflect these changes in real time. This ensures that users always have access to the most accurate and up-to-date information without the need for manual intervention, making it easier for them to find specific stores and services.

SOLUTIONS IMPLEMENTED BY DIGISALAD

Widget Based CMS 

Incorporating a Widget-Based CMS, DigiSalad provided Festival Walk with a powerful tool for managing their website content with ease and precision. This system allows administrators to seamlessly customize, reposition, and update widgets to highlight key promotions, seasonal campaigns, or specific mall events. The flexibility of the CMS ensures that Festival Walk’s website remains fresh, engaging, and aligned with evolving user preferences. By empowering administrators to make real-time updates without technical expertise, the Widget-Based CMS enhances the overall efficiency of content management and creates a dynamic browsing experience for users.

Fresh Visual Identity Reflecting Festival Walk’s Vibrant Brand

We transformed Festival Walk’s outdated website into a vibrant and modern digital space that mirrors the mall’s youthful energy. By implementing a vibrant color palette and dynamic visual elements, we created a seamless visual identity that strengthens the brand’s presence online. This new look-and-feel ensures that the website appeals to Festival Walk’s target demographic, driving engagement from a younger audience.

Focused on Dynamic Content and Interactivity

The revamped site emphasizes user interactivity through features such as the auto-scrolling banner and video content. These dynamic elements, coupled with an improved UX & UI design bring life to the homepage, capturing users’ attention and encouraging them to explore the site further. Our design approach focused on creating a sense of movement and engagement, providing a browsing experience that reflects the excitement of visiting Festival Walk in person.

Streamlined Contact Forms for Better Communication

We simplified the Contact Us page by creating two distinct forms, one for leasing inquiries and another for general inquiries. This reduces confusion and ensures that each inquiry is routed to the appropriate team, improving response times and user satisfaction.

CONCLUSION

DigiSalad’s redesign of Festival Walk’s website successfully transformed it into a vibrant, user-friendly platform that reflects the mall’s dynamic brand. By focusing on user-centered UX & UI design, streamlined navigation, and seamless technical integrations and personalized content, we enhanced both the usability and functionality of the site. DigiSalad’s expertise in delivering creative, highly functional digital solutions that resonate with users and provide long-term value for our clients.