HKT Enterprise Website - Transforming User Experience with Innovative UX & UI Design

CHALLENGES

HKT Enterprise Solutions offers a comprehensive range of B2B solutions across industries such as retail and finance, including cloud services, cybersecurity, and data solutions. However, their previous website struggled under the weight of its own complexity. With a vast array of solutions tailored to specific industries, the structure of the site became disorganized and difficult for users to navigate.

Key sections such as case studies, industry trends, events & news, and blogs were hard to locate, and the weak search functionality only exacerbated the problem. Users often found it challenging to discover relevant information or services, resulting in a poor user experience and missed opportunities for conversion.

HKT Enterprise Solutions needed a website overhaul that would streamline their content, improve usability, and emphasize their position as a cutting-edge telecommunications leader.

PROJECT OVERVIEW

To address these challenges, DigiSalad partnered with HKT Enterprise Solutions to revamp their website into a user-friendly, visually engaging, and tech-forward platform.  Our primary objective was to simplify the website structure while leveraging advanced UX and UI design principles to create a seamless and aesthetically pleasing user journey

The revamped website was designed to reflect HKT's leadership in the telecommunications and technology space, incorporating modern aesthetics, dynamic interactions, and intuitive functionality to create a seamless user experience.

WEBSITE FEATURES

Modern UX/UI Design with a Tech-Inspired Feel

To showcase HKT's position as a leader in telecommunications, the homepage features a dynamic broadband optical fiber animation as its key visual, immediately establishing a sense of innovation and technological expertise. The design prioritizes clean layouts, bold typography, and strategic use of space and taglines, effectively highlighting HKT's capabilities in delivering cutting-edge, high-tech solutions. This visually striking approach captures users' attention and sets the tone for an engaging and professional user experience from the very first interaction.

Service Carousels with Progress Indicators

On the homepage, DigiSalad introduced interactive carousels and card views to display HKT’s services and the industries they cover. The carousel auto-scrolls horizontally, keeping users engaged by presenting content in a dynamic format. A progress bar under the carousel visually informs users when the next slide will appear, ensuring the interaction feels intuitive. For those who want more information, a "Learn More" button allows users to dive deeper into the details of specific services.

Intuitive Contact Journey
Recognizing that most web traffic concentrates on the homepage, we have added prominent Contact Us buttons directly on this page, along with an enquiry form at the bottom. To encourage users to submit enquiries, we have also simplified the contact process by incorporating clickable CTA elements such as phone and email links in both footer and the redesigned enquiry forms, significantly enhancing their visibility and increasing conversion opportunities.

Content Categorization with Tagging System

To improve content discoverability, the News and Blog sections now feature a tagging system. Users can filter content by relevant tags, making it easier to find articles, news, or updates that align with their interests. This enhancement ensures that users can quickly access valuable insights without unnecessary searching.

Efficient Search Functionality
The new search functionality enables users to quickly locate relevant information through keywords and further refine results using the tagging system, which features distinct tag colours to help users swiftly skim content, significantly enhancing usability. While the search feature is conveniently accessible via the icon at the top-right corner, dedicated search features have also been incorporated within the 'News & Events' and 'Resource Centre sections'. Additionally, content-rich pages now feature intuitive sorting and categorization functions, ensuring information remains organized and easy to find.

SOLUTIONS IMPLEMENTED BY DIGISALAD

Interactive Design Elements

DigiSalad incorporated interactive scrolling effects, dynamic visuals, and carousels to keep users engaged. These features not only enrich the user experience but also make the website visually captivating, encouraging users to explore further.

Improved Conversion with Highlighted CTAs

Previously, users had to scroll to the bottom of product pages to find the Contact Us form, leading to missed opportunities for conversions. DigiSalad resolved this by introducing a prominently placed Contact Us CTA button that is easy to spot across all relevant pages. Within the form, users can now select specific products or services they’re interested in, simplifying the inquiry process and boosting engagement.

Widget-Based CMS

DigiSalad equipped HKT with our self-developed widget-based content management system (CMS) that significantly streamlines content management. This intuitive system gives HKT the flexibility to easily create, rearrange, and customize website widgets, enabling rapid adjustments to marketing initiatives, industry trends, or evolving business requirements. By simplifying complex content workflows, DigiSalad’s Widget-Based CMS helps HKT deliver a consistently fresh and smooth browsing experience to its users.

User-driven SEO Optimization

We developed a user-friendly backend environment for HKT, empowering them to easily control SEO settings without technical know-how. Additionally, the restructured pages enhance topical coherence and strengthen HKT’s topical authority, significantly boosting search visibility. Furthermore, our team improved the mobile experience and responsiveness, ensuring the website performs consistently well across all devices and delivers an optimal user experience.

CONCLUSION

The redesigned HKT Enterprise’s website addressed the challenges of the previous site by simplifying navigation, improving content discoverability, and incorporating interactive features that captivate users. The new website not only strengthens HKT’s digital presence but also supports their business goals by improving user engagement and driving conversions.