LION (Hong Kong) – Lion Idea Landing Page UX and UI Design & Development

PROJECT OVERVIEW

The Lion Idea Landing Page was planned, designed and front-end developed by DigiSalad. Unlike conventional product-led landing pages, it promotes practical knowledge about gum recession prevention, everyday dental care and oral health to the Hong Kong public.

From content structure and typography to User Experience (UX), User Interface (UI) Design and Front-End Development, DigiSalad created a clear and cohesive information journey for LION. We presented the common signs of gum recession, related oral bacteria and preventive measures in a logical sequence, supported by clear navigation, interactive elements and a Frequently Asked Questions section.

The landing page helps LION communicate the importance of gum recession prevention and proper oral care, while reinforcing the brand’s commitment to health education and preventive care.

KEY FEATURES

Clear and Engaging UX & UI Design

DigiSalad provided comprehensive User Experience (UX) and User Interface (UI) Design for the landing page. We developed a clear information architecture, organising oral care knowledge, prevention tips, product information and frequently asked questions into structured content modules.

Clear typographic hierarchy, prominent key messages, balanced white space and alternating image-and-text layouts make professional health information easier to understand. Illustrations, product imagery and branded visual elements also create a consistent connection between educational content and LION’s products.

SVG animations and page transition effects add movement and improve the browsing flow. To further enhance usability, we implemented a custom floating button on the side of the website. Designed with a playful teeth icon to perfectly match the site's dental concept, this feature adds an engaging touch while allowing users to quickly navigate back to the top section of the page at any time. Additionally, the Frequently Asked Questions section uses an expandable format, allowing users to find relevant information quickly without reading large blocks of text.

SEO and GEO Implementation

DigiSalad implemented Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) across the Lion Idea Landing Page. The implementation covered page content, heading structure, image information and front-end code enhancements, helping search platforms identify the page topic and its key information more effectively.

A clear content hierarchy, quick summaries and structured FAQ content allow search engines and AI-powered search tools to better understand the page and extract its core information. These enhancements help increase the visibility of LION’s content across traditional search results and AI-generated answers, supporting greater organic reach and connecting relevant oral health information with more users.

Seamless Cross-Device Experience

DigiSalad delivered Responsive User Interface Development and Front-End Development, enabling the landing page content and layout to adapt seamlessly across desktop, tablet and mobile screen sizes. Images, text and interactive features remain clear, consistent and easy to use across different devices.

We also optimised mobile touchscreen interactions, font legibility, image and layout proportions, page loading speed and asset compression, while incorporating web accessibility considerations throughout the design and development process. By balancing visual presentation, usability and technical performance, the responsive design provides a smooth, readable and reliable browsing experience across different devices and usage scenarios.

CONCLUSION

Drawing on our expertise in UX and UI Design and Development, DigiSalad transformed LION’s oral health information into a clear, engaging and brand-led landing page.

The landing page not only improves content readability and the overall browsing experience but also enables LION to promote proper oral care practices in a more engaging and accessible way, further strengthening its professional brand image in the oral and personal care sector.