Ladies' Recreation Club: A Premium UX & UI Transformation for Five-Star Club Life

PROJECT OVERVIEW

The Ladies‘ Recreation Club (LRC) is one of Hong Kong’s most prestigious private clubs, offering premium sporting, wellness, dining and recreational experiences for members and their guests.

To reflect the quality of its physical facilities and personalized services, LRC partnered with DigiSalad to transform its digital experience across three connected platforms: a public-facing website, a secure member portal and a dedicated mobile app.

DigiSalad provided end-to-end User Experience (UX) and User Interface (UI) design, website and mobile app development, system integration and backend development. The result is a refined and intuitive digital experience that helps prospective members discover the club while giving existing members convenient access to bookings, account information and club services.

User-Centric Discovery & Research

Before developing the platforms, DigiSalad conducted a comprehensive discovery and research process to understand the requirements of both LRC’s internal teams and its members.

Stakeholder workshops were held with different departments across the club to identify operational requirements, existing pain points and opportunities for improvement. As part of our user research, we also conducted in-depth interviews with end users, both face-to-face and via video, with each session lasting approximately 30 to 45 minutes. This helped us better understand members’ behaviours, expectations and digital needs.

To strengthen the overall digital strategy, DigiSalad carried out a competitor analysis covering three comparable clubs. We also conducted usability testing using two different design directions to gather direct feedback on the interface, visual presentation and overall user experience.

These insights provided a clear foundation for creating platforms that respond to real member behaviours while supporting LRC’s long-term operational needs.

Website Features

Strategic UX & UI for Engaging Discovery

The public-facing website serves as the first digital touchpoint for guests, prospective members and casual visitors. The homepage acts as a central gateway to the Club, bringing key information across its heritage, membership, experiences, facilities, dining and events into a clear and structured journey. Content is carefully organized into distinct sections, allowing visitors to quickly understand what LRC offers before moving seamlessly into more detailed pages and experiences.

A strategic UX & UI approach shapes how visitors discover and navigate the Club, with intuitive information architecture, streamlined top navigation and clear content hierarchy helping users find relevant information with minimal effort. Key Call-to-Action (CTA) buttons are strategically positioned throughout the website to create clear next steps, whether visitors want to explore an experience, discover membership options or learn more about the Club. Consistent typography, layouts and interface elements further create a cohesive and intuitive experience across the website.

An Immersive and Interactive Visual Experience

A motion-led visual approach brings the LRC digital experience to life through interactive effects, SVG animations and carefully crafted transitions. The hero video and headline text expand in sync as visitors enter the site, creating a dynamic opening that welcomes them into the Club. As users scroll, selected text elements gradually expand before fading out, while images respond to scrolling direction through subtle movement and zoom-in and zoom-out effects. Smooth fade-in and fade-out transitions add depth and rhythm throughout the pages, creating a more immersive experience without distracting from the content. These visual interactions are also carefully adapted across desktop, tablet and mobile to maintain a consistent and polished experience.

SOLUTIONS IMPLEMENTED BY DIGISALAD

A Unified Design System Across Web and Mobile

DigiSalad restructured the information architecture and user flows across the public website, member site and mobile app, then translated them into responsive wireframes and user interfaces.

A comprehensive design system was created to define reusable UI components, grid and spacing rules, typography, iconography, colour palettes and imagery styles. This establishes a consistent visual language across every platform while allowing each interface to adapt naturally to desktop, tablet, mobile, iOS and Android environments.

Seamless System Integrations

DigiSalad developed a standalone Guest Pre-registration platform and integrated LRC’s operational systems to keep member, booking and guest information moving smoothly across each journey.

Aspen was integrated to manage member data, facility bookings, waiting lists, billing information and form submissions, while SevenRooms supports the dining reservation journey. Additional integrations with point-of-sale systems, Google Maps, Google Dialogflow and LRC’s access-control system connect transaction records, location services and physical entry processes.

By bringing these systems together, DigiSalad reduced repetitive manual work and created a faster, more seamless experience for both members and LRC’s internal teams.

Widget-Based CMS and Operational Control

DigiSalad developed a flexible Widget-Based Content Management System (CMS) that gives LRC greater freedom to keep its digital platforms fresh and up to date. Using reusable and customisable widgets, administrators can easily build, rearrange and refresh page sections for club news, promotions, events and service information, without relying heavily on technical support.

The centralised backend brings content and operational management into one place. LRC teams can manage text, images, videos, PDF files and online forms, while also handling member whitelisting, booking records, guest requests and monthly statements more efficiently.

To support different teams and responsibilities, DigiSalad introduced role-based permissions for Super Admins, Admins and general users. Content approval workflows and detailed activity logs record each action, timestamp and user account, giving LRC clearer governance and accountability over platform updates.

Technical SEO & Unified Communications

DigiSalad implemented a comprehensive technical SEO setup for the website, covering title tags, meta descriptions, heading structures, image alt attributes, XML sitemaps, URL restructuring, mobile readiness and asset optimisation. These enhancements help improve search visibility, website accessibility and overall browsing performance.

To support a more consistent member communication experience, DigiSalad also integrated the email and messaging systems into a unified notification centre. This allows opted-in email and SMS communications to be displayed within LRC’s digital platforms, helping members stay informed through a more centralised and consistent communication experience.