HSBC Singapore - Innovative NFC Name Card Solution

Project Overview

As a leading international bank, The Hongkong and Shanghai Banking Corporation Limited (HSBC) is committed to delivering premium and personalized experiences to its clients. To bring this same level of experience into client events and networking occasions, DigiSalad delivered a cutting-edge NFC Card Solution tailored for HSBC Singapore, enabling its clients to exchange professional contact information in a smarter and more seamless way with just a simple tap.

We reimagined the traditional paper business card, transforming it into a smart, reusable NFC card. The modernized customer journey is effortlessly smooth: users simply scan a QR code to access a secure collection portal, submit their details, and ultimately receive their own customized NFC name card.

With just a single tap against any NFC-enabled smartphone, clients instantly share their personalized profile and contact information, ensuring every professional introduction is not only convenient but undeniably impactful. 

Challenges 

Traditionally, networking at events has relied on paper name cards. They are familiar, but they are easily misplaced or forgotten once the event is over, and recipients have to key the details into their phones by hand, if they save them at all. The printed information is also fixed, and a plain paper card does little to reflect a premium, personalized experience. 

To move beyond these limits, HSBC Singapore wanted a more convenient way for guests to connect, and an easier way for its team to manage the process. DigiSalad stepped in with an NFC Card Solution that replaces the paper card with a smart, reusable one, backed by a streamlined digital workflow for both guests and staff.

DigiSalad Strategy

Seamless Digital Onboarding

The journey begins with a simple QR code scan, directing users to a dedicated mobile-friendly website where they can submit their personal information with ease. This smooth onboarding process captures the essential details needed to create each user’s digital profile and kickstart the personalized NFC card journey.

Smart Profile Management

Once the information is submitted, DigiSalad and HSBC staff can manage the next stage through a dedicated Staff App built to streamline the operational workflow. From reviewing submitted profile details to printing the physical card and matching each individual profile link to the correct NFC card, the app ensures the entire backend process is efficient, accurate and easy to manage.

Premium Customized NFC Card

After the profile has been processed and matched, users receive a customized two-sided NFC business card designed to deliver both functionality and a premium brand experience. Tailored to align with HSBC’s branding, the card transforms a traditional networking tool into a smart, reusable physical asset that feels polished, professional and future-ready.

One Tap for Instant Contact Exchange

With the NFC card in hand, users can instantly share their professional information by simply tapping the card on an NFC-enabled smartphone. Their digital profile opens immediately, giving new contacts instant access to key details without the need to exchange or keep a physical paper name card.

Instead of risking an important connection being lost when a business card is misplaced, recipients can simply tap “Add to Contact” and save the person’s information directly to their phone on the spot. This makes every new connection easier to capture, helping valuable contacts stay accessible long after the first meeting.

Personalized Event Welcome Experience

An exclusive experience created for HSBC Singapore. Users can simply tap their NFC card on a sensor to log their attendance. As they continue through the hallway, a welcoming LED display greets them with a personalized message, turning the NFC card into more than a networking tool and creating a memorable, immersive and elevated event experience.

DigiSalad Execution

End-to-End Journey Mapping & Development 

DigiSalad designed and developed the complete journey for both users and HSBC staff, ensuring every touchpoint works seamlessly together. From the Information Collection Website and Individual Profile Website to the Staff App and physical NFC card, we connected the entire experience into one streamlined flow from information submission and card production through to the final contact exchange.

Cross-Platform App Engineering 

To support flexible day-to-day operations, DigiSalad developed the Staff App using Flutter for deployment across iOS, Android and Windows environments. The application brings essential operational functions 

together, including profile management, searching and filtering, NFC card matching and CSV data export, giving staff a convenient tool to manage the process efficiently.

Hardware Sourcing & On-Site Support 

DigiSalad extended the solution beyond digital development by providing the supporting hardware required to bring the NFC card experience into operation, including NFC cards and card printer with full setup. We also provided a dedicated one-day on-site support session to assist staff with printer setup, card printing and profile-to-NFC card matching, helping ensure a smooth transition from system delivery to daily use.

Results

Continuing our collaboration with HSBC Singapore for the second consecutive year in 2026, DigiSalad delivered an integrated NFC Card Solution that brings together digital networking, streamlined operations and personalized event interactions. 

The solution was well received at the client event, which welcomed guests from different countries and backgrounds. For many attendees it was their first time using a smart NFC name card, and they adapted to it easily, sharing contact details with one tap and saving new contacts straight to their phones without any paper cards to keep track of afterwards. The HSBC team was also able to run the event smoothly from start to finish. 

By connecting every touchpoint into one seamless journey, the solution helps HSBC elevate its client experience while creating smarter, more engaging ways for people to connect.